Optimal design.
It was essential to have a guest login. I made this feature accessible from the beginning.
I compiled an explanation of each screen’s purpose into bite-sized screen tips.
I wanted the experience to be more personal. Therefore the user can choose who will bring the bikes based on their experience and location.
I simplified this feature according to what was absolutely necessary to return results to the user.
A simple product screen that expands to reveal all the product details.
Birchwood requires the collection of email. I included this conveniently for the user while entering their payment information.